Information For Property Sellers
The Kemp & Kemp Residential marketing process
An excellent level of marketing comes as standard.
Having instructed Kemp & Kemp Residential, you can expect us to market your home in several ways.
Property details
Draft property particulars will be available for your approval as soon as possible after instruction given today’s digital media. A ‘For Sale’ board, local regulations permitting, will also be ordered at the same time. Once you have approved the particulars and the photographs of your property, the details will be produced, mailed, emailed and sent by mobile telephone text to all prospective buyers.
Advertising
Your home will be extensively advertised in what is considered to be the most eye catching format within The Oxford Times and we dedicate more advertising space per property than any other estate agency in the high quality sector.
Website advertising
With more and more people using the web, it has become an increasingly important marketing tool for Kemp & Kemp Residential. We have our own highly acclaimed website, www.kempandkemp.co.uk, and many successful buyers come via this route.
The Kemp & Kemp Residential website has been designed to be user friendly. Updated daily, it is innovative, well established, and very easy to use. Many sites simply list the properties with a few scant details. Ours provides a lot more, such as market leading fully immersive virtual tours and floor plans. Your property will be advertised here for as long as it remains on the market. Our automatic e-mailing facility also means that prospective buyers specifically looking for a property such as yours can be e-mailed details of the property as it appears on our website.
In addition, Kemp & Kemp Residential use Primelocation.com, the country's leading high quality multi-agent property portal. The site features properties from leading estate agencies have the largest market share in the £500,000+ marketplace across the UK. This means that your property can be viewed by a huge number of people. To balance the offering we also use Rightmove.co.uk which has a broader appeal particularly at more accessible price points.
When we produce your property particulars we will also complete your details for the internet and post them on both the kempandkemp.co.uk site the same day that we are instructed.
The speed with which we can market your property over the internet and the fact that these sites are updated daily gives your property an unprecedented level of exposure.
Public relations
PR is yet another service that Kemp & Kemp Residential can offer, the value of which can be enormous. Our in-house PR department has established very good relationships with a wide circle of property editors and journalists who are always pleased to hear of interesting properties to feature in their publications. An editorial piece in a good quality newspaper/magazine can often be more powerful than an advertisement given its exclusivity.
Additional marketing services
For example, we can also arrange to produce a range of colour brochures for you, from a simple double-sided A4 brochure to a lavish 8-page catalogue. We can also advise you as to the likely impact of different media, including local and national advertising. The Kemp & Kemp Residential marketing department has specialist skills in all areas of advertising and publicity. Our media buying experience, for example, means we can negotiate the best positions and special rates in the property pages of local and national press, which are passed on to our clients.
These are additional services over and above what is normally required, so they may be charged at an extra cost. Given the quality of many Kemp & Kemp Residential properties, we find these extra services are very much appreciated by many of our clients due to the added impetus and profile they produce.
For properties valued at over £1million pounds, we offer Kemp & Kemp Residential Private Client for bespoke marketing campaigns that lead the market in terms of innovation and effect.
Client relations management
Marketing activities such as these are proven to generate interest and lead to viewings. Every time someone views a property they will receive a follow-up phone call within 48 hours and you will be given the feedback at every stage. This information will be logged onto our computer system to provide a permanent record which we can discuss with you at any time.
We believe the importance of providing good service cannot be underestimated. Kemp & Kemp Residential is unique in having a customer relationship management philosophy which is integrated into everyday estate agency operations. Our clients immediately see the benefit of being looked after by staff who are dedicated to the sale of their property. This also means that if requested by you, we will happily arrange a meeting with you to discuss the ongoing marketing strategy of your property at which we will summarise and examine the previous activity and feedback, tailor-made to your individual circumstances and timescales. At these meetings we present a report and an on-going marketing plan focused solely on expediting a sale. We use feedback from viewers, local advertising, telephone marketing activity, office applicant activity and internet operations to help us achieve your objectives.
At the end of the transaction we are also keen to hear how well we have performed in meeting our clients’ expectations. You will see from testimonial evidence on our website that our service often exceeds our clients’ expectations.